Attribution

Attribution and Earning with Referral Programs

Understanding attribution is crucial for anyone participating in affiliate marketing or any referral program. It determines how credit for a sale or desired action is assigned, and directly impacts how and if you get paid. This article will explain attribution in the context of earning through these programs, providing a step-by-step guide for beginners.

What is Attribution?

Attribution, in its simplest form, is the process of identifying which marketing touchpoint (or combination of touchpoints) deserves credit for a conversion. A “conversion” can be anything from a sale to a lead generation form submission, a software download, or even just a website visit. In the world of affiliate links, this means figuring out which of your promotional efforts led a customer to make a purchase.

Without accurate attribution modeling, it’s difficult to assess the effectiveness of your marketing strategies and optimize your efforts for maximum earnings. It's also a key component of affiliate program terms, with most vendors specifying how attribution works.

Why is Attribution Important for Referral Programs?

• Accurate Commission Calculation: Correct attribution ensures you receive the commission you rightfully earned. Errors can lead to underpayment or

Recommended referral programs

Program	! Features	! Join
IQ Option Affiliate	Up to 50% revenue share, lifetime commissions	Join in IQ Option